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In the fast-paced world of startups, the mantra is often "move fast and break things." Every entrepreneur dreams of building the next unicorn, the billion-dollar company. But a crucial element often gets sidelined in the relentless pursuit of growth: customer experience. The startup world thrives on disruption and rapid scaling, but customers don’t want to be ‘disrupted.’

In today's competitive market, whether you're an established corporation or an emerging start-up, the battle for customers is relentless. Many companies focus on product quality, convenience, pricing, and marketing, often treating customer service as an afterthought. However, great customer service is crucial for creating loyal customers, who choose your brand over competitors despite cost or convenience.